Paula DeMars, Founder
Newport Beach, California-based Paula DeMars, Founder of The Color Coach, has been a color and fashion consultant for more than 25 years. As a top sales representative for a prestigious company in the sportswear industry, she was also regularly appointed to the seasonal design review boards because of her thorough understanding of how color translates into design.
Her acutely sensitive ‘eye’ for color was further honed when she personally studied with famed author, speaker and international businesswomen Renae Knapp who wrote “Living in Color ,” which covers the fundamental science of color systems and color theories.
Paula created her home-based business, carrying a line of high end clothing, and consulted with clients on color coordination and wardrobe building incorporating Renae’s training. In 2002, encouraged by Renae, Paula decided to take her business from wardrobe consulting to working exclusively with color in the home; applying the principles of color coordination to the living and working environment. She soon created The Color Coach System; a system to help people select the perfect paint color palettes for use in decorating their homes and offices.
It was a perfect niche for her. While some people have a good eye, Paula has the ability to accurately see the true color undertones of the spectrum––along with the knack for pulling together colors she has a gift for “seeing” the end result. Colors flow together into the overall appealing environment – interior or exterior.
As a published writer, Paula’s articles have appeared in Orange County Living, Coastal Home, Image, Preferred Home and Living, and Orange Coast magazines.
Working with more than 7,000 satisfied clients (Read Testimonials), Paula has now expanded her unique business to other parts of the country by licensing and training others in The Color Coach System (See career opportunities ).